Riyadh (AFP) - Like thousands of Saudi women, Rouaa al-Mousa entered the workforce as reforms sweep the ultra-conservative kingdom and is certain that neither grumbling male bosses nor the coronavirus will change that.
Armed with
a college degree but bound by conservative Saudi attitudes to women working,
the 25-year-old was expecting to wait years before finding a suitable job.
But Mousa
graduated in the midst of changes in the kingdom that have seen women flood the
labour market.
She got a
job working the evening shift as a receptionist at a government institution in
Riyadh -- part of a mixed team of 10 women and six men.
And
although the coronavirus has threatened a global recession and put Mousa in
lockdown for now, she is confident the long-term trend of getting women into
the workforce is here to stay.
"I
wanted to do my best during my studies so that I could get a job in academia
afterwards, because that was the best option available for us. But big changes
happened during the past four years," she told AFP.
"Almost
all of my friends are now working, and when one of them doesn't get a job, it
seems strange."
For
decades, straitlaced Saudi society offered limited opportunities for women
seeking a paid job and the few who did find work were mostly restricted to the
health and education sectors.
An
oppressive "guardianship" system also gave male relatives the right
to object to the women's professional aspirations.
But change
came in mid-2016 when Crown Prince Mohammed bin Salman unveiled his
"Vision 2030" plan aimed at diversifying the kingdom's economy and
ending its addiction to oil.
The
national blueprint promotes the tourism and entertainment sectors, while
opening wide the doors of the labour market to millions of women by paring back
the restrictions that had constrained them.
'The
crisis will pass'
Fatima
al-Dakhil got her big break as a sales manager at a French company in the Saudi
city of Khobar after months of job hunting, but just weeks later Saudi Arabia
took strict measures to combat coronavirus.
The kingdom
has so far recorded the highest number of cases in the Gulf with more than
17,000 infections and 139 deaths.
Despite
being frustrated by the lockdown, which has forced her and hundreds of
thousands of others to abandon their offices and work from home, Dakhil is
confident that women across the country will continue to pursue careers.
"All
my girlfriends have joined the labour market," the 25-year-old told AFP,
solemnly expressing hope the virus "crisis will pass".
![]() |
Rodina
Maamoun hired 19 young women to work in stores selling women's
accessories,
almost entirely replacing male employees (AFP Photo/FAYEZ
NURELDINE)
|
Saudi women
have now penetrated professional spheres at all levels -- they are bankers,
business owners, heads of financial institutions, border crossing officers,
civil defence members, food cart vendors and shoe sellers.
Male
employees report that their workplaces have changed dramatically -- among the
many small revolutions are women's toilets which have been introduced for the
first time in some places.
Saudi
saleswoman Sarah Al-Dosari, 23, works at a clothing store run by three women at
the Panorama Mall in the centre of Riyadh.
"People's
perspective towards working women was bad," said Al-Dosari.
But this
attitude has been consigned to history, she said. "Now customers say they
are proud of us."
The number
of working women in Saudi Arabia reached 1.03 million in the third quarter of
2019, 35 percent of the total workforce, compared to 816,000 in 2015, according
to official figures.
Rodina
Maamoun has been tasked by the owner of five stores selling women's accessories
with introducing women onto a formerly all-male staff.
"Customers,
especially women, feel more comfortable with female assistants -- sales and
profits have risen," said the Saudi who employed 19 young women, almost
entirely replacing the men.
![]() |
Saudi
Arabia's de facto ruler Crown Prince Mohammed bin Salman has sought
to shake
off his country's ultra-conservative image (AFP Photo/Fayez Nureldine)
|
A woman's world?
Since the
rise of Prince Mohammed, Saudi Arabia has witnessed major social and economic
changes.
Women are
now allowed to drive cars, cinemas have reopened and genders are permitted to
mix at events, including concerts, and in public places.
The reforms
have also been accompanied by a crackdown on dissent that has drawn widespread
criticism.
Some of
those detained and allegedly tortured in custody are women's rights activists
who were prominent in the campaign to end the driving ban.
Although
the changes have been uneven, they have emboldened Saudi women to address
decades of discrimination and marginalisation, including graduates who are
returning from Europe and the United States to seek jobs at home.
"Empowering
Saudi women means empowering the Saudi family," said Rania Nashar, CEO of
Samba Financial Group, the first Saudi woman to hold such a senior position.
Saudi women
"are ambitious and passionate about playing a role in shaping the future
of their country", she said




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