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| Princess Rima bint Bandar: First Saudi woman ambassador |
Riyadh (AFP) - Princess Rima bint Bandar, Saudi Arabia's first woman ambassador, is a social campaigner on the front line of government efforts to boost the kingdom's battered international reputation despite never having worked as a diplomat.
The
43-year-old princess was named envoy to Washington on Saturday as the kingdom
faces pressure from US lawmakers over last year's murder of journalist Jamal
Khashoggi by Saudi agents and its bombing campaign in neighbouring Yemen.
A member of
the Saudi royal family, the divorced mother-of-two is a vociferous advocate of
women's rights and previously worked at the kingdom's General Sports Authority,
where she led a campaign to boost sports education for girls in schools despite
opposition from hardliners.
The
princess has an entrepreneurial background, having once served as the chief
executive of luxury lifestyle store Harvey Nichols in Riyadh, according to
Saudi state media, and has actively campaigned to raise awareness about breast
cancer.
She has no
diplomatic experience but spent several years in the United States during her
youth as the daughter of Prince Bandar bin Sultan, the Saudi ambassador to
Washington from 1983 to 2005.
She
received a bachelor of arts degree from Mount Vernon College at George
Washington University in 1999.
A Saudi
official who knows her told AFP she seems well-versed with the American
political scene, as she takes on her role in Washington.
The new
envoy has worked as an advisor to Crown Prince Mohammed bin Salman, who has
faced virulent criticism from US lawmakers over Khashoggi's murder in the
kingdom's Istanbul consulate last October.
But the
princess, fluent in English, has strongly defended the crown prince in
international circles, describing his social reforms such as ending a ban on
women drivers as "evolution, not Westernisation".
"You
ask us to change, but then when we begin to exhibit change you come to us with
cynicism," she said during the last World Economic Forum.
"I
don't know how to explain how destructive that is when you wake up every
morning and you go into the office and you're motivating people to make a
change for their community... Then the article comes out and it says 'This was
fabulous, but...'
"Why
but? Do you say that to anyone else?"
The
princess has spoken of "monumental leaps" for women's rights, but has
refrained from commenting publicly on the arrest of several female activists
last May and subsequent claims that some of them faced sexual abuse and torture
in detention.


















